UK Hybrid (20% London office) or UK remote
Product Manager – Researcher Experience
£55-66,000 + benefits
Hybrid, London office 3 days per week
Featured Marketing Manager – Higher Education Publishing
Competitive salary + bonus + benefits.
Our client, a ground-breaking publisher of academic textbooks and digital learning resources across the STEM, Social Science and Humanities disciplines is looking for a Marketing Manager to join it’s fast-paced team. Responsible for driving the overall marketing strategy and full implementation to reach and exceed growth targets across EMEA.
Industry Academic Publishing Candidate EdTech eLearning Higher Education Scholarly Textbook Publishing STEM STM
Function Academic Publishing Digital Marketing Marketing Online Learning STM
Duration Permanent
Type Full Time
Start Date ASAP
Key responsibilities
- Develop highly creative and strategic annual marketing plans to achieve sales targets for assigned subject areas, across a range of digital and print products
- Execute marketing plans, track performance and use SalesForce CRM to monitor effectiveness
- Develop strategies for growing customer data
- Articulate product knowledge, market positioning, pricing and opportunities to the sales teams through the delivery of effective presentations
- Bring market and competitor insight back to the business to influence commissioning, product development and sales opportunities
- Conduct regular customer visits to develop market and competitor awareness
- Ensure ongoing engagement with different customers on core social media channels and contribute to the overall strategy and development of social media plans
- Develop a deep understanding of the customer lifecycle, particularly in relation to digital product decision making, adoption, use and renewal.
We are looking for someone with experience of devising and delivering successful B2B marketing campaigns, ideally within Edtech or Higher Education Publishing. The ideal candidate would be someone both creative and data driven in equal measure, able to create high levels of customer engagement resulting in qualified sales leads. You will have experience of marketing management utilising the full marketing mix, superb communication skills and experience of supporting an internationally based sales team. CIM or other marketing qualification would be desirable. Salesforce and Marketo experience is an advantage.
You will be rewarded with a competitive salary + bonus + benefits.
How to apply
To apply for this position, click on the Apply Now button below or send your CV to enquiries@telferpartners.com quoting the reference TP 889. For an initial, confidential discussion please call us on +44(0)1223632510.
Early applications are preferred.
Referral Scheme – Telfer Partners offer a referral reward if we fill this vacancy with someone you recommend. You can send us contact details of anyone you would like to recommend to enquiries@telferpartners.com.
Equality Policy – Telfer Partners is committed to upholding a professional and impartial recruitment process. Our Equal Opportunities policy ensures that all job applicants and employees are treated fairly and equally, regardless of their gender, sexual orientation, marital status, race, nationality, religion, age, disability, or union membership status.
