United States, Remote
VP, Design – eLearning
$180,000 - $200,000 + Bonus + Benefits including Stock Options
Hybrid/Remote working
Featured Paid Search & Display Specialist – Online Programme Management
Competitive + bonus + benefits
Our client, one of the world’s largest education services companies, has an outstanding opportunity for an experienced Paid Search & Display Specialist to join its dynamic and friendly marketing team. Reporting to the Paid Media Manager the role will work closely with the marketing team, platform teams, research team and external agencies to drive new customer acquisition and improve paid media performance.
Industry Online Program Management
Function Marketing
Duration Full Time
Type Permanent
Start Date ASAP
Key responsibilities
- Contribute to developing and managing the implementation of the paid search and display strategy across paid channels through an external agency
- Collaborate with the external agency on paid search and display campaign planning, execution and optimisation
- Monitor and analyse campaign performance data for campaigns and suggest optimisation improvements
- Ensure best practices are always followed
- Prepare for and attend weekly performance meetings with marketing managers and external agency
- Work closely with internal and external teams to support new programme launches
- Collaborate with internal team, external agencies, internal and external platform teams to identify, prioritise, and resolve paid media issues
- Feed into new and existing paid media testing roadmaps and improvement plans.
We are looking for an experienced paid search and display specialist with either an agency or in-house background. Candidates will need to have excellent knowledge of Google Ads, Google Discovery, Bing Ads, SA360 & DV360, tracking pixels, UTM parameters and basic code implementation. Strong analytical skills will be required with an ability to draw actionable insights from large data sets. Proficiency in Excel and previous experience with working with CRM systems, preferably Salesforce is required. Creative and strategic thinkers who have good communication skills and are comfortable working in a fast-paced environment whilst remaining calm under pressure would be a strong match for this role.
You will be rewarded with a competitive salary + bonus + benefits.
How to apply
To apply for this position, click on the Apply Now button below or send your CV to enquiries@telferpartners.com quoting the reference TP 777.
For an initial, confidential discussion please call us on +44(0)1223632510.
Early applications are preferred.
Referral Scheme – Telfer Partners offer a referral reward if we fill this vacancy with someone you recommend. You can send us contact details of anyone you would like to recommend to enquiries@telferpartners.com.
